The Mondial du Rhum, the 1st international event celebrating the Rum Ecosystem, February 13-15, 2024 at the Palais Brongniart in Paris.

With nearly 540,000 tonnes consumed worldwide every year (17 liters per second), rum has earned its rightful place as challenger on the podium for the most popular spirits.
France is the world’s fifth-largest exporter of rum. The country produces nearly 55 million liters a year – exclusively in the French overseas departments and territories, whose production increased by 13% between 2019 and 2021.

Proof that business is booming: a host of producers, blenders and breeders have embarked on the rum adventure all over France, including Corsica.

To pay tribute to rum culture, establish lasting partnerships and collectively build the future of the rum ecosystem, Le Mondial du Rhum (the World Rum Trade Fair) will be held for the first time from February 13 to 15, 2024, in the prestigious Palais Brongniart, making Paris the rum capital of the world.

A unique and innovative immersion in the rum ecosystem

The Mondial du Rhum is the world’s premier rum event. It will be held from February 13 to 15, 2024, at the Palais Brongniart in Paris.

The concept? To make these three days the biggest gathering in the Rum Ecosystem.

How so, you ask? Thanks to a rich, multi-faceted program, highlighting the different worlds and players coming together to make up this ecosystem.

For this 2024 edition, no less than twenty-five countries and a thousand participants are expected.

This revolutionary event transcends the traditional boundaries of trade shows and seminars to offer a unique platform – where all the players in the rum world, from all over the world, can meet, exchange ideas, and together shape the future of the Rum Ecosystem. A special feature of the Mondial du Rhum is its focus on culture. This includes gastronomy, music, science, the arts, cinema, sport, literature, education…

Patrick Loger at the center

An event anchored in its time and challenges

One of the event’s many ambitions is to make the new generation aware of the various business and employment opportunities, while striving to make the Rum Ecosystem a more ethical and ecological place.

By way of example, the Innovation sphere will invite deep reflection on the question of artificial intelligence, and will also address the principle of the circular economy, in a bid to raise awareness of a mode of production and consumption that is more respectful of the planet.

The great (little) extras

An exceptional venue

A world first, this event dedicated to the world of rum will take place in an exceptional and prestigious setting: the former Palais de la Bourse de Paris (Paris Stock Exchange), the Palais Brongniart.

The Palais Brongniart, a place of history, exhibitions and encounters, sets the Mondial du Rhum apart from other events dedicated to the theme of spirits.

Accessible to all

Open to all, Le Mondial du Rhum is aimed at an intergenerational and multicultural audience.

No matter your experience in the world of rum, no matter if you are a public or private decision-maker, this event is sure to win anyone who likes rum over, thanks to its comprehensive program and learning village.

The Mondial du Rhum is neither a summit nor a trade show! Rather, it’s both.

Spotlight on some of the event’s highlights

The three-day program, which will make Paris the Rum Capital of the World, includes a number of unique highlights:

To come to the Mondial du Rhum 2024 is to plunge into the unprecedented, into disruption.

At the project’s roots

Founded at the end of 2020 by Patrick Loger, Le Mondial du Rhum was initially made up of young people from the French overseas territories.

Until something set the Mondial du Rhum adventure in motion: the realization that rum is a part of the heritage shared by all the French overseas territories, both culturally and historically.

What’s more, we quickly realized that rum can be found in all 4 corners of the globe. That’s why we call it the “Tout-monde” (Whole-World) drink. Today, Patrick Loger is the coordinator and pilot of a talented and dynamic team, driven by one objective: to enable total immersion in the entire Rum Ecosystem, and to enable the younge rgenerations to discover and take full ownership of this sector with its high growth potential and consequent job creation – as there are so many trades and activities that make up the Rum Ecosystem.

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über den Autor


Mathias Guthmann schreibt unter anderem für kulinarische Zeitschriften und den Schachsport. Seine Essays, Reiseberichte und Kurzgeschichten haben eine hohe Reichweite und werden in verschiedensten Fachmagazinen, auch international, publiziert. In der freien Wirtschaft berät der Autor eine Firma zu PR-Strategien.

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