Unfortunately, I could only visit this year’s ProWein on Sunday due to time constraints. A shame. The second day is always the day for the tastings.

I made a virtue out of necessity and provide my readers of the 23 issue with a large photo series with impressions.
All in all, I could tell from my conversations that the new concept with more space for the exhibitors was well received.

In this form, we can look to the future with optimism for ProWein.

ProWein 2023 was a resounding success boasting top ratings from all sides and strong international reach. Wine and spirits professionals from all over the world experienced three intense days at the fair in Düsseldorf. Centre stage was the broad and deep range of wines and spirits from throughout the world. Above all, topics like sustainability, alternative wine packaging and no-and-low alcohol drinks shaped this year’s leading trade fair. As did pop icon Kylie Minogue, who launched her new alcohol-free sparkling rosé at ProWein. “ProWein has once again proven to be the leading international fair of the wine and spirits industry. As with the producers in the sector – achieving this takes a great deal of passion. We have once again done our best to not just be good but better,” said Erhard Wienkamp, Managing Director of Messe Düsseldorf, summing up the success of the event.

and more:

Exhibitors also gave ProWein top marks again this year. For instance, Monika Reule, Managing Director of the German Wine Institute (DWI) said: “German exhibitors gave a positive verdict on this year’s ProWein. They were very satisfied with the quality and quantity of trade visitors, especially from abroad. In view of the challenging market situation at home, the export business is becoming increasingly important for many producers. At this year’s ProWein, many exhibitors were able to strengthen and further expand their international trade links.” Paul Molleman, European Director at California Wines, summed up his ProWein experience: “The California Wines booth was once again one of the must-visits at the show for many visitors. On about 700sqm, more than 200 wineries were able to meet the demand very well. We struck a nerve with visitors with our “Explore Sustainable California” exhibit. Sustainable viticulture was the main topic of this trade show and we were able to present our commitment to this within the exhibition.”

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über den Autor


Mathias Guthmann schreibt unter anderem für kulinarische Zeitschriften und den Schachsport. Seine Essays, Reiseberichte und Kurzgeschichten haben eine hohe Reichweite und werden in verschiedensten Fachmagazinen, auch international, publiziert. In der freien Wirtschaft berät der Autor eine Firma zu PR-Strategien.

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